Hi! Bri here — welcome to The Lincoln Loft & Studio.

 

What started as a search for more space for our growing rental company, Pretty Little Vintage Co., turned into something completely unexpected.

 

Since 2016, we’ve been building Pretty Little Vintage Co. — a specialty rental company serving Central and Northern New York. As the business grew, we began looking for a larger warehouse to house our collection and create space to bring our designs to life.

 

And then — a happy accident.

 

While touring spaces, I walked into the wrong building and stumbled into what would eventually become The Lincoln Loft & Studio. It was love at first sight. The original tin ceilings, the hardwood floors, and the natural light — I immediately saw what the space could be. It wasn’t exactly what we were looking for, but it was something better.

 

As a stylist behind hundreds of weddings across New York, I knew exactly what this space needed to become.The vision quickly evolved into creating a space that felt different — a bright, design-forward venue where couples could bring their wedding day to life in a way that felt effortless and completely their own.

 

Today, The Lincoln Loft & Studio is a blank canvas in the heart of downtown Watertown — a space designed to transform. With curated rentals and décor included through Pretty Little Vintage Co., our couples have the ability to create a wedding that reflects their style, their vision, and their story.

 

From the natural light to the flow of the space, every detail has been thoughtfully considered to make the entire experience feel seamless, elevated, and full of intention.

 

Alongside me is Alisha, our incredible Loft Manager, who plays such a big role in bringing each event to life. From planning to execution, she ensures every detail is handled with care — and will likely be your go-to throughout the process.We’ve poured so much into this space, and it means everything to share it with you.We can’t wait to welcome you to the loft 🤍

 

Come see it for yourself🤍